Case study

Vikings The Immersive Experience

Hamburg. London. Vienna. Touring

The smell of wood and sea. A forest that belongs to no century. And then a longship.

Built for Alegria Exhibition and rebuilt for every city it opens in. Hamburg from November 2025, London from March 2026, Vienna from September 2026.

Same saga every time. Different building, different ceiling height, different way in.

What we built

The story follows King Ragnar Lodbrok and Queen Aslaug, drawn from historical sources, opening in 793 AD with the raid on Lindisfarne. Four environments build toward the heart of it. The Forest of Time, mist and runic stones. Yggdrasil, the Tree of Light, where a VR journey opens Aslaug's saga. The Cloud Room, where time and direction dissolve. And then the longship rises, projections flooding the walls, the floor and a sail descending from the ceiling, with thundering waves and orchestral sound. World premiere in Hamburg, November 2025. London's Dock X from March 2026, the largest immersive Viking experience ever built in the UK. Vienna's Marx Halle opens in September 2026.

The challenge

Build a world that carries the full weight of the Viking saga and can travel: open in Hamburg, then London, then Vienna, holding the same language while being rebuilt for each venue.