Vikings The Immersive Experience
The smell of wood and sea. A forest that belongs to no century. And then a longship.
Built for Alegria Exhibition and rebuilt for every city it opens in. Hamburg from November 2025, London from March 2026, Vienna from September 2026.
Same saga every time. Different building, different ceiling height, different way in.
What we built
The story follows King Ragnar Lodbrok and Queen Aslaug, drawn from historical sources, opening in 793 AD with the raid on Lindisfarne. Four environments build toward the heart of it. The Forest of Time, mist and runic stones. Yggdrasil, the Tree of Light, where a VR journey opens Aslaug's saga. The Cloud Room, where time and direction dissolve. And then the longship rises, projections flooding the walls, the floor and a sail descending from the ceiling, with thundering waves and orchestral sound. World premiere in Hamburg, November 2025. London's Dock X from March 2026, the largest immersive Viking experience ever built in the UK. Vienna's Marx Halle opens in September 2026.
The challenge
Build a world that carries the full weight of the Viking saga and can travel: open in Hamburg, then London, then Vienna, holding the same language while being rebuilt for each venue.
Taken apart in one city, standing again in the next.
“The first gasp always comes earlier than people expect, well before the big reveal. That’s when we know it’s working.”
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Awards
Designed by
Credits
VENUES & RUN DATES
Hamburg
Halle 7, 5. November 2025 to 1. February 2026
London
Dock X, Canada Water, 12. March to 29. June 2026
Vienna
Marx Halle, Karl-Farkas-Gasse 19, 23. September 2026 to 10. January 2027
COMMISSION & PRODUCTION
Producer
Alegria Exhibition GmbH
UK Presenter
FKP Scorpio Entertainment
Austrian Partner
CreARTive Group
Creative Director
Mitch Sebastian
THE STORYTELLING COMPANY
Concept & Design
Set Design, Spatial Design
Software
VR Development
Content Production
Projection Content, Motion Design
Delivery & Launch
Installation Hamburg, London, Vienna from 23. September 2026
PARTNERS
Soundtrack
Studio Kreuzberg, with contribution by Ilja Coric
DOCUMENTATION
Photo credit (Hamburg)
Morris Mac Matzen
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