SAP Sapphire
The one the whole world gets to see.
Worlds worth entering.
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Selected work
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Vikings The Immersive Experience
And then a longship rises from the dark.
MARIN Fast Small Ship Simulator
43 knots. No risk.
The Ring Cycle
Wagner, fully digital, for the first time.
Microsoft Global AI Tour
One experience. Eleven cities.
Da Vinci Genius
Mirror writing, at room scale.
Nike House of Innovation
A flagship that never stops changing.
What we make, and how.
Places
Everything fixed. A place has an address, opening hours and a cleaning rota, and it is still standing on Monday morning, long after everyone has gone home. The client does not book a date. The client opens a door.
Moments
Everything staged. A moment has a call time. One date, one audience, no second take. Weeks of engineering for a window measured in hours, and by midnight the trucks are loaded again.
Originals
Everything that travels. IP, either ours or built for a client to own. Ours carries our risk and our box office. IP for hire is commissioned, and we build the title. Either way it gets a ticket price and travels.
Design. Build. Run.
Design it, build it, run it. Concepting and engineering, production and launch, then licences, support and ticketing. Most agencies hand over the keys. We are still there in year three.
The Storytelling Suite
Most experience centers are built to open. TSS is built for everything after. A fresh story goes live in an afternoon, not a quarter.
We build three kinds of worlds.
A ship simulator in Wageningen and a briefing centre in Bellevue are the same job to the people who build them: one fixed room, engineered once, then run for years. A dealer launch and an opera are the same job too: one date, one audience, one attempt.
180+ people in five cities, and most of what we know sits in those two sentences. What comes out are rooms people carry home without quite knowing why.