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Visitors stand before a glowing column projecting orange abstract imagery
Originals

Da Vinci Genius

Global, on tour

Inside the mind of a man who drew flying machines 400 years before they existed.

Da Vinci Genius invites visitors into 11 chapters of Leonardo’s life as a painter, astronomer, inventor, and scientist. Around 45 minutes, moving through more than 50 of his most significant works.

What we built

Da Vinci's AI Atelier is the heart of it: a space where art and AI merge and visitors step straight into Leonardo’s creative world. Projections answer your touch. New works appear under your hands. The show is interactive throughout: not observed, entered. It premiered in Berlin in 2022 and has since travelled to Amsterdam, Mumbai, Florida, Delhi and Tallinn, is currently in Riga, with Bangalore opening soon.

The challenge

Make a 15th-century genius feel present, not explained, and build the whole thing to travel: modular, scalable, and localized, so every city gets a complete experience rather than a scaled-down copy.

Everyone expects the AI part to feel cold. What surprises them is how human it feels once they’re standing in it.
Michael Couzigou, Director of Business Partnerships Originals, TSC

Awards

Creativepool Annual 2023Silver Experimental
ADC Bronze Nail 2022Exhibition for Subject
Creativepool Annual 2022Best Experimental Design

Designed by

Credits

for Da Vinci Florida

COMMISSION & PRODUCTION

Commissioned by

South Florida PBS

Producer and Intellectual Property Rights Owner

Phoenix Immersive Ltd

THE STORYTELLING COMPANY

Concept & Design

Concept and Design

PARTNERS

Original Script Writer

Dan Cadan

Music

SASHA (DJ-UK)

DOCUMENTATION

Image credit

flora&faunavisions, Ken Schluchtmann / diephotodesigner.de