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Visitors stand before a glowing column projecting orange abstract imagery
Originals

Da Vinci Genius

Global, touring (Produced and owned by Phoenix Immersive Limited. Concept and design by flora&faunavisions GmbH)

Inside the mind of a man who drew flying machines 400 years before they existed.

Da Vinci Genius invites visitors into 11 chapters of Leonardo’s life as a painter, astronomer, inventor, and scientist. Around 45 minutes, moving through more than 50 of his most significant works.

What we built

flora&faunavisions GmbH created the concept and design of Da Vinci Genius, which is produced and owned by Phoenix Immersive Limited. At its heart sits Da Vinci's AI Atelier: a space where art and AI merge and visitors step straight into Leonardo's creative world. Projections answer your touch. New works appear under your hands. You do not watch the show, you are inside it.

It premiered in Berlin in 2022 and has since played Amsterdam, Mumbai, Florida, Delhi, Tallinn and Riga. The eighth city has not been decided yet.

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The challenge

Make a 15th-century genius feel present, not explained, and build the whole thing to travel: modular, scalable, and localized, so every city gets a complete experience rather than a scaled-down copy.

Seven cities in four years, and nobody has drawn the same thing twice.

Awards

Creativepool Annual 2023Silver Experimental
ADC Bronze Nail 2022Exhibition for Subject
Creativepool Annual 2022Best Experimental Design

Designed by

Credits

PRODUCTION ‍

Producer and Intellectual Property Rights Owner

Phoenix Immersive Limited‍

Concept & Design

Concept and Design by

flora&faunavisions GmbH

PARTNERS

Original Script Writer

Dan Cadan

Music

SASHA (DJ-UK)

DOCUMENTATION

Image credit

flora&faunavisions, Ken Schluchtmann / diephotodesigner.de