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The Narrative

Insights, ideas, and the odd strong opinion. Published regularly, worth the read.

The Industry Questioned

Experiential tech has never been this good. Or this invisible.

by Tommy Nick
8 min

Experiential technology is moving fast on every front, and AI is only the newest part of it. Why it matters more each year, and what TSC does with all of it.

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Work explained

How TSC found its American home in Charlotte.

by Tommy Nick
4 min

Four of TSC’s five offices sit in Europe. One sits in North Carolina. What the US operation actually does, how it began, and why the American market reads this business in a language of its own.

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Work explained

The part where we don’t wait for a brief.

by Tommy Nick
3 min

Three of TSC’s four disciplines answer somebody else’s brief. Originals writes its own. What that is, and why it may be the most consequential bet the company makes.

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