Microsoft Global AI Tour
Not watching the future of AI arrive. Being asked to shape it, in eleven cities.
Eleven cities. Thousands of technology leaders, developers and business builders in each one. Not watching the future of AI arrive, but being asked to shape it.
The Microsoft AI Tour is one of the largest free AI learning events in the world: a one-day deep dive into where artificial intelligence is going, running across more than 40 cities. Keynotes, hands-on workshops on Azure AI, GitHub Copilot and AI Agents, real-world use cases, and a room full of people in every city asking the questions that actually matter.
What we built
TSC owns the complete experience across 11 cities: location management, speaker management, onsite operations, and app development. Johannesburg. Riyadh. Munich. Oslo. Madrid. Milan. Stockholm. Copenhagen. Brussels. Utrecht. Helsinki. TSC won the pitch by practising what the whole tour preaches, putting Microsoft's own AI Agents to work from day one. Building the future while talking about it.
The challenge
Hold one experience standard across eleven cities, where the venue, the team and the audience all change every time. Johannesburg to Helsinki, the show had to feel like the same show.
“Eleven cities in, the questions from the audience had changed completely. The technology was moving that fast under our feet.”
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Credits
Lead Agency, incl. Content & Stage Design, Live Event Management, Supplier Mgmt., Security Supervision, Stream and Stage Direction, Copywriting, Sustainability Management
The Storytelling Company
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