Microsoft Global AI Tour
Johannesburg to Helsinki. Eleven cities, and the show has to land everywhere.
The Microsoft AI Tour is one of the largest free AI learning events in the world, a one-day deep dive running across more than 40 cities. TSC ran eleven of them end to end.
Keynotes, hands-on workshops on Azure AI, GitHub Copilot and AI Agents, real-world use cases, and a room full of people in every city asking the questions that actually matter.
What we built
TSC ran the complete experience across eleven cities: location management, speaker management, onsite operations, and app development. Johannesburg. Riyadh. Munich. Oslo. Madrid. Milan. Stockholm. Copenhagen. Brussels. Utrecht. Helsinki.
We won the pitch by building it with Microsoft's own AI Agents, from day one.
The challenge
Hold one experience standard across eleven cities, where the venue, the team and the audience all change every time. Johannesburg to Helsinki, the show had to feel like the same show.
“Eleven cities in, the questions from the audience had changed completely. The technology was moving that fast under our feet.”
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Credits
THE STORYTELLING COMPANY
Lead Agency
The Storytelling Company
Concept & Design
Stage Design
Engineering & Project Management
Live Event Management, Supplier Management, Security Supervision, Sustainability Management
Content Production
Content, Copywriting, Stream and Stage Direction
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