Magenta Moon
360 square metres. No instructions. Something you walk through and carry out.
The Magenta Moon Garden was the experiential heart of Deutsche Telekom’s Magenta Moon Campus in Berlin: a multi-sensory learning space exploring sustainability, digital responsibility and media literacy through immersion instead of instruction.
What we built
Three spaces along a choreographed path. Sunrise Garden, warm and expansive, architecture, scent and sound signalling arrival. Moon Garden, quiet and contemplative, built to slow you down. And Magenta Moon at the heart, with generative graphics, evolving soundscapes, and real-time motion tracking responding to whoever’s in the room. Interactive without touch: the COVID constraint became the design language. Visitors moved through without ever seeing a sign.
The challenge
Teach sustainability, digital responsibility and media literacy without a single sign or instruction, and, after COVID-19 arrived mid-design, without touch.
“Teenagers walked out talking about their own footprint, with no idea they had just been taught anything at all. ”
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Credits
Client
Deutsche Telekom AG
Design and Communication
Meiré und Meiré, Köln
Space Concept and Experience
flora&faunavisions GmbH, part of The Storytelling Company
Programme
Yadastar, Köln/Berlin
Media
Mindshare, Frankfurt; emetriq, Hamburg
PR
Schröder+Schömbs PR, Berlin
Technics
AMBION GmbH, Kassel
Set construction
maedebach, Braunschweig
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