Magenta Moon
360 square meters. No instructions. Something you walk through and carry out.
The Magenta Moon Garden was the heart of Deutsche Telekom's Magenta Moon Campus in Berlin. Three rooms, 360 square meters, and not one sign anywhere.
Sustainability, digital responsibility and media literacy are subjects that usually come with a slide deck. Here they came with a body.
What we built
Three spaces along a choreographed path. Sunrise Garden, warm and expansive, architecture, scent and sound signalling arrival. Moon Garden, quiet and contemplative, built to slow you down. And Magenta Moon at the heart, with generative graphics, evolving soundscapes, and real-time motion tracking responding to whoever's in the room.
Then COVID arrived, halfway through the design. Touch was out. So the room learned to watch instead: motion tracking, no buttons, no handles, nothing to wipe down. The constraint became the design language, and it is the reason the space still works today.
The challenge
Teach three subjects teenagers have heard about too often, without a single sign, without an instruction, and in the end without touch.
“Teenagers walked out talking about their own footprint, with no idea they had just been taught anything at all. ”
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Awards
Credits
COMMISSION & PRODUCTION
Client
Deutsche Telekom AG
Design & Communication
Meiré und Meiré, Köln
THE STORYTELLING COMPANY
Concept & Design & Production
Space Concept & Experience Design
PARTNERS
Set construction
maedebach, Braunschweig
Technics
AMBION GmbH, Kassel
Programme
Yadastar, Köln/Berlin
MARKETING & COMMUNICATIONS
Media
Mindshare, Frankfurt; emetriq, Hamburg
PR
Schröder+Schömbs PR, Berlin
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