Audi Central Launch Experience
The briefings were real. The fiction TSC built around them was very deliberate.
International dealers. Seventeen waves. A spaceship.
Over seventeen weeks at Audi’s training centre near Munich Airport, international dealers and partners moved through back-to-back waves to experience the strategy and product innovations of the Four Rings. The briefings were real. The fiction TSC built around them was very deliberate.
What we built
The Audi e-tron edition Dakar as a mission vehicle. A purpose-designed Audi Orbit Pathfinder spaceship as the stage. A virtual DJ as the soundtrack to an expedition through distant galaxies, all in service of sustainable mobility. Simple to enter. Surprising to be inside.
The challenge
Turn abstract product and strategy content into an evening that held attention across seventeen waves, and across languages, cultures and continents, without the message getting lost in the spectacle.
“By the twelfth wave the team could read a room in seconds and adjust before anyone noticed. That's what seventeen weeks teaches you. ”
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Credits
THE STORYTELLING COMPANY
Lead Agency
The Storytelling Company
Concept & Design
Creative Design
Hardware & Millwork
Millworking
Content Production
Content, Copywriting, 2D and 3D Graphics, Animation
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