Becoming Marilyn Monroe
She was born Norma Jeane. The whole thing lives in the distance between those two names.
The world premiere opened at Lichthalle MAAG in Zurich on 27 March 2026, in the year she would have turned a hundred. Produced with the Estate of Marilyn Monroe, directed by Mitch Sebastian.
TSC built the production design. The show asks one question and answers it room by room: what did it take?
What we built
TSC delivered the production design: scenic, audiovisual and technical. A reimagined 1950s film studio where every surface carries the narrative. Projection mapping. Original soundscapes. Room by room, surface by surface, from late summer 2025 to the opening in spring 2026.
The challenge
Translate a human being, not a brand, into a spatial experience. Let visitors feel the weight and the light of a life both more extraordinary and more difficult than the myth, built around one question: what did it take to become Marilyn?
“By the last room people aren’t looking at the icon anymore. They’re sitting with Norma Jeane, and some of them cry.”
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Designed by
Credits
COMMISSION & PRODUCTION
Produced in Association with
The Estate of Marilyn Monroe LLC
Producer/Executive Producer
Marc Routh
Producer/Executive Producer, Broadway Asia
Simone Genatt
Co-Producer
Bergamot Front Row Fund
Co-Producer
Broadway Immersive Entertainment
Project Producer
Rod Kaats
Zurich Presenter + Promoter
Darko Soolfrank & MAAG Moments
Directed and creatively led by
Mitch Sebastian
THE STORYTELLING COMPANY
Concept & Design
Production Design
Hardware & Millwork
Scenic, Audiovisual & Technical
PARTNERS
Soundtrack Compositions and Immersive Audio Production
KLING KLANG KLONG
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