Munich Airport Terminal 1, Module B
They land, clear security, look up, and there it is: 28 meters of Bavaria arching overhead.
Six million long-haul passengers a year, and about ninety seconds to tell them where they have landed.
They fly in from Dubai, Doha, New York, Lagos, step onto Level 04, and look up. Three curved LED ribbons hang overhead, arching through Module B.
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What we built
Three curved LED ribbons suspend from the ceiling of Module B: 13, 9 and 6 meters long, double-sided where the space opens both ways, single-sided where the sightline is fixed. The creative principle is From Pixel to Palette: pixels gather, form patterns, and dissolve into landscape panoramas, the Olympiapark, the Englischer Garten, the Zugspitze in spring, the Isar River, Berchtesgaden. Paper planes drift across all three ribbons at once. A flock of birds follows. Running through every transition is the Raute, Bavaria's diamond, recast in glass.
The challenge
Communicate a regional identity to an audience that is almost entirely international and long-haul, most of them arriving in Bavaria for the first time, with no shared frame of reference to build on.
And do it in the state people are in after eleven hours in the air, in the minute before the passport queue.
It runs whether anyone looks up or not.
“We watched people who had just flown eleven hours stop dead and reach for their phones. That reaction is the whole job. ”
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Credits
COMMISSION & PRODUCTION
Client
Flughafen München GmbH
THE STORYTELLING COMPANY
Concept & Design
Concept
Engineering & Project Management
Planning
Content Production
Content Production
Delivery & Launch
Build & Delivery
PARTNERS
Steelwork
Zeeh Design
LED
Unilumin
Control
Novastar
Consulting
Architects Company
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