Munich Airport Terminal 1-Pier
They land, clear security, look up, and there it is: 28 metres of Bavaria arching overhead.
They fly in from Dubai, Doha, New York, Lagos. They clear security, step onto Level 04, and look up. Three curved LED ribbons hang overhead: 28 metres of Bavaria, arching through the hall.
What we built
Three curved LED ribbons suspend from the ceiling of the marketplace hall: 13, 9 and 6 meters long, double-sided where the space opens both ways, single-sided where the sightline is fixed. The creative principle is From Pixel to Palette: pixels gather, form patterns, and dissolve into landscape panoramas, the Olympiapark, the Englischer Garten, the Zugspitze in spring, the Isar River, Berchtesgaden. Paper planes drift across all three ribbons at once. A flock of birds follows. Running through every transition is the Raute, Bavaria’s diamond, recast in glass. The building and the story become one language.
The challenge
Communicate a regional identity to an audience that is almost entirely international and long-haul, most of them arriving in Bavaria for the first time, with no shared frame of reference to build on.
“We watched people who had just flown eleven hours stop dead and reach for their phones. That reaction is the whole job. ”
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Credits
Client
Flughafen München GmbH
Concept, planning, content production, built & delivery by
The Storytelling Company
LED
Unilumin
Control
Novastar
Steelwork
Zeeh Design
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