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Karin Boehm's opening keynote at wtf26.

by Barbara Negele
1 min

Karin Boehm, New Business Director at TSC, gave the opening keynote at wtf26 (We Transform Future) in Frankfurt, the events industry's annual look at where it's all heading. Titled "Worlds worth entering," her talk made a pointed case: relevance has become the industry's rarest resource. The future, she argued, belongs to those who design experiences people can step inside, not those who produce more content. The program is never the goal. The story is, along with the moments people carry home. Her parting provocation: transformation now comes at a price, and it starts with deciding what to let go of.

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