Leigh Sachwitz makes blooloop's Power 10.

Every year, blooloop asks the immersive industry who is moving it forward. Peers nominate, a jury argues, and fifty names make the blooloop 50 Immersive Influencer List. Ten of them make The Power 10. Previous years put the founder of teamLab there, alongside people from Walt Disney Imagineering, Netflix and Universal.

This year, the ten include our Chief Strategy Officer, Leigh Sachwitz.

Leigh started in 1990s Berlin with projectors and a stubborn idea: that the grey, empty spaces of the East could make people feel something. In 2005 she founded flora&faunavisions, one of the four companies that became The Storytelling Company. Today she leads Originals, the worlds we build to travel.

Thirty years in, her rule is the same. "The technology has always been just a tool to tell a story," she says. "The point is the storytelling."

The full list, published with Fever, is on blooloop.

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