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AV Awards and Creativepool shortlist TSC eleven times.

by Barbara Negele
1 min

Juries rarely explain themselves, which is what makes two lists in the same week worth reading twice. The AV Awards 2026 shortlist names TSC four times: SAP Sapphire 2026 for Corporate Project of the Year, Becoming Marilyn Monroe and Vikings: The Immersive Experience in Themed Entertainment and Attractions, and Vikings again in Event and Live Entertainment. The Creativepool Annual 2026 adds seven more, with Marilyn and Vikings each shortlisted in Experiential and Spatial Design, SAP Sapphire 2025 in B to B, and Joost Rueck and Leigh Sachwitz both nominated for Creative Leader of the Year. Two juries, two processes, the same handful of projects. Winners are announced in London on 10 September and 6 November. Until then the work continues as usual, which is the only sensible response to a shortlist.

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