SAP S·Mart Pop-up Supermarket.

A fully autonomous, 24/7 smart store that turns SAP’s retail tech into a seamless shopping experience.

Information |

SAP SE | 2025
SAP Headquarters, Walldorf, Germany.

Vision and Strategy, Concept and Design, Content Production, AV Engineering, Project Management, Technical Delivery, Remote Monitoring and Support

Introduction

How do you bring the future of retail to life making enterprise software feel tangible in the everyday act of shopping? SAP and Aramark answered that question with the S·Mart Pop‑up Supermarket: not in theory, but through experience. The result? A fully autonomous, 24/7 store on SAP’s Walldorf campus where technology and brand vision converge.

This modular, staffless concept turns convenience retail into a living showcase of automation, data, and AI letting customers walk in, grab what they need, and walk out without queues.

Challenges

SAP needed a physical proof point that its software could move from the boardroom into daily life. The stores had to operate flawlessly, integrate multiple hardware and software partners, and make complex systems feel simple and intuitive.

At the same time, they had to stay flexible and scalable, using modular infrastructure and adaptable checkout options. All while presenting them in a future forward design aesthetic that makes these pop-up stores, pop out!

Solution

The Storytelling Company translated enterprise ambition into real-world experience. The stores use a variety of RFID-enabled products, computer vision systems, and predictive shelf analytics. Cameras and sensors track stock levels and customer flow in real time.

Customers can choose between mobile Scan & Go, self-checkout kiosks, or fully contactless RFID scanning. SAP’s backend connects pricing, inventory, and retail media into one dynamic platform.

S.Mart looks and feels like an everyday convenience store. That’s what makes it powerful. The innovation lives behind the scenes, quietly making every action more seamless and efficient. By keeping technology invisible, we make the experience feel natural, human, and effortless.

Results

S·Mart is more than a convenience store, it’s a real-world lab and demonstration of what retail can become. It operates 24/7, completely unattended, showcasing how a seamless shopping experience can be driven by software, data, and automation.

The initiative has already drawn attention as a finalist for AV Award 2025 - Retail Project of the Year, underlining its technical and experiential innovation.

Customers, partners, and internal stakeholders alike get to see, test, and live the blend of enterprise and consumer tech in one place. In doing so, it validates SAP’s vision of systems that don’t just run businesses, but enhance daily life.