Allresto Immersive Gala Experience.
“Frozen Wonders” make for an unforgettable dining ambience, telling an immersive story of nature’s wintery experiences
Information |
Allresto Immersive Gala Experience | 2025
Hallbergmoos, Germany
Lead agency: Concept & design, creative coding, sound & interior design, overall project management, supplier management, budgeting, content production, setup logistics, customer success
Introduction
Allresto takes hospitality to the next level by providing an immersive gala experience for the patrons and guests of the Airbräu restaurant at Munich Airport.
For the 2025 festive season, The Storytelling Company created a winter wonderland setting with fascinating visuals and a holistic interior design concept.
Challenges
Transforming a working restaurant with all its fixtures and furnishings into an inspiring immersive space was a challenge on many levels.
Additionally, the long window front with its many individual elements took a lot of design skills to create a holistic and appealing effect.
Solution
The Storytelling Company tackled the challenge with a hybrid approach, combining digital artwork with actual decorative elements and lighting.
4 high-power projectors beamed a 82-minute content loop onto a frostes glas film across the width of the 32-m window front, with a steep angle to avoid passengers obstructing the image. 16 sceneries unfolded and created a charmingly frosty atmosphere.
On the inside, the projections distributed a holistic wintery ambience with animated objects like deer and snowflakes in four individual sceneries. The restaurant sparkled with hundreds of colorful christmas ornaments, an XXL icebear, and skillfully placed lighting elements.
Results
A delight for passers-by and Airbräu patrons alike, the bustling plaza between Terminals 1 and 2 of the airport benefited as much as the restaurant from this holistic storytelling solution, providing a peaceful setting for celebrations and travelers looking for a place to eat.
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