BMW Motorrad.
Passion doesn’t need head start. It needs a room.
Information |
BMW Motorrad | since 2022
Berlin · Garmisch-Partenkirchen, Germany.
Creative direction, event production and venue operation: TSC | Stage design: flora&faunavisions
Introduction
BMW Motorrad has been building motorcycles since 1923. A hundred years of machines where the decorative lines on the tank are still painted by hand. A child stands in front of a vintage R90S the same way an engineer does. Completely still, for just a moment. Different reasons. Same pause.
TSC's relationship with BMW Motorrad spans three formats, two cities, and a centenary year that brought everything together. The brief across all of it: make it worth showing up for.
BMW Motorrad Welt.
At the BMW Group Plant Berlin in Spandau, where up to 900 motorcycles roll off the line every day, TSC has operated the BMW Motorrad Welt as general contractor since its opening in 2023. Showroom, bistro, shop, bookings: 60 to 80 events a year conceived, produced, and run by TSC. Cinema one week, a children's summer programme the next, a season opening with thousands at the door the week after. You don't need to arrive as a motorcycle person to leave as one.
Pure & Crafted.
Berlin, 2022 and 2023. A music and motorcycle festival that earned the spirit of the brand rather than stated it. Part of the same centenary year that made TSC everywhere BMW Motorrad was.
BMW Motorrad Days.
TSC produced the BMW Motorrad Days in Berlin in 2022 and 2023, both part of the centenary celebrations, and followed the event back to its home in Garmisch-Partenkirchen in 2024 and 2025. At the foot of the Hausberg, nearly 40,000 enthusiasts gathered over three days. Creative direction, stage design, full production: TSC throughout.
Drive passion with unique experiences.
Make your brand felt wherever your audience is.