BMW M Experience 2025.
Global partners experience the latest innovations and updates from the Munich-based brand.
Information |
BMW M | 2025
Abu Dhabi, UAE
Lead Agency, Development and implementation of CI and branding, event management, logistics, service provider management, budgeting, security concept.
Introduction
BMW M invites their global partners to experience the latest innovations and updates from the Munich-based lovebrand.
Challenges
Approx. 2,000 participants arriving in 17 consecutive waves over four weeks, managing 10+ individual event locations and the respective staff is a chllenge for all involved.
Solution
A 15+ strong event experiences team is onsite to secure a smooth and inspiring stay for BMW M's guests who get to prove their driving skills on the circuit, apart from experiencing the BMW M spirit at its best.
Results
Top notes for The Storytelling Company's concept and execution by guests and clients alike.
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