T-Mobile Regional Executive Briefing Centers.
A flagship destination, strengthening Honeywell’s position as a leader in smart building and smart city solutions.
Information |
T-Mobile | 2024
New York, New York, US.
Herndon, Virginia, US.
Peachtree Corners, Georgia, US.
Las Vegas, Nevada, US.
(AV) Engineering, Project Management, Technical Delivery, The Storytelling Suite, Customer Success, Remote Monitoring & Support.
Introduction
T‑Mobile for Business operates a network of Executive Briefing Centers across the United States. These centers provide immersive environments where enterprise and public sector leaders can explore T‑Mobile’s connectivity solutions, engage with product experts, and experience next‑generation technologies firsthand.
Central to the experience is a consistent storytelling framework enabled by The Storytelling Suite, allowing T‑Mobile to share dynamic, personalised narratives across all locations while maintaining flexibility to evolve as their story develops.
Challenges
Each briefing center needed to deliver a high-quality, consistent experience while remaining adaptable to different audiences, agendas, and business objectives. Ensuring that content could be deployed seamlessly across multiple locations, while allowing for rapid updates to reflect T‑Mobile’s evolving solutions and narratives, presented a significant challenge.
The Storytelling Suite became the key enabler, providing the flexibility to deliver engaging, tailored stories at every touchpoint across all sites.
Solution
We collaborated with partners to create a unified storytelling framework that could be flexibly implemented across the regional EBCs. The Storytelling Suite was deployed at each location, enabling T‑Mobile leaders to present interactive content, update narratives in real time, and personalise experiences for each visiting customer.
Our team provided AV engineering, project management, technical delivery, and ongoing remote monitoring support, ensuring the systems remain reliable, scalable, and easy to update.
This approach allows T‑Mobile to continuously refresh their content and share their evolving story across multiple locations without disruption.
Results
The Executive Briefing Centers now provide a consistent, high-impact experience across all locations, empowering T‑Mobile to engage clients in meaningful ways. Visitors benefit from interactive and personalised storytelling that communicates the capabilities and innovations of T‑Mobile for Business growing portfolio of services.
The Storytelling Suite ensures content can be adapted on the fly, allowing T‑Mobile to keep the experience fresh and aligned with their latest offerings.
The centers have strengthened engagement, enhanced understanding of T‑Mobile’s solutions, and positioned the company as a leader in enterprise connectivity experiences.
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