Audi Central Launch Experience 2024
Immersive interstellar storytelling for intrepid pioneers of sustainable mobility.
Information |
Audi CLX | 2024
Munich, Germany
Lead agency, Content, creative design, copywriting, 2D and 3D graphics, animation, millworking
Introduction
Over 17 weeks, international dealers and Audi partners experience the strategy and product innovations of the Four Rings at the CLX in back-to-back waves at Audi's own training centre at Munich Airport.
TSC created an immersive story about “Mission Orbit Pathfinder” - theultimated expedition to spread the news about sustainable mobility throughout the universe.
Challenges
How to merge strategic content, updates on the latest product innovations, and entertainment into an immersive event experience with a strong narrative?
A thrilling storyline surrounding electric mobility pioneers on a mission through space was developed and integrated into a holistic, sophisticated event experience.
Solution
The Audi e-tron Edition Dakar is the centrepiece of the evening event, conceived and staged by TSC. It serves as the mission vehicle for adventurers, traveling with the exclusively designed and built "Audi Orbit Pathfinder" spaceship to distant galaxies to promote sustainable mobility.
A virtual DJ provides the soundtrack for the expedition, enjoyed in a futuristic setting, before returning to Earth and the everyday automotive world.
Results
Seamless storytelling, a creative setup, low-threshold activities, and the captivating application of the virtual astronaut DJ prove to be just the right ingredients for a successful dramaturgy that entertains diverse audiences from all over the globe.
