Microsoft Global AI Tour

From Johannesburg to Helsinki. The complete experience across 11 cities.

Information |

Microsoft Corporation | 2026
9 European cities, Johannesburg, Riyadh. EMEA

Overall lead agency: TSC

All across EMEA. Thousands of technology leaders, developers, and business builders in each one. Not watching the future of AI unfold, but being asked to shape it.

The Tour

The Microsoft AI Tour is one of the world's largest free AI learning events: a one-day deep dive into the future of artificial intelligence, running across more than 40 cities worldwide. Keynotes, hands-on workshops on Azure AI, GitHub Copilot, and AI Agents, real-world use cases, and thousands of technology leaders, developers, and business builders in each city asking the questions that actually matter.


Eleven Cities

TSC is responsible for the complete experience across 11 stops: location management, speaker management, onsite operations, and app development. Johannesburg. Riyadh. Munich. Oslo. Madrid. Milan. Stockholm. Copenhagen. Brussels. Utrecht. Helsinki. The same quality of attention, eleven times over.

The Approach

TSC won the pitch by practicing what everyone on the tour preaches. Microsoft's own AI Agents were part of TSC's process from day one, building the future while talking about it. Or better: before the conversation even starts.

AI_Tour_Munich_2026_02_25_9554.jpg
Satya -007.jpg
AI_Tour_Munich_2026_02_25_9874.jpg
AI_Tour_Munich_2026_02_25_2900.jpg
AI_Tour_Munich_2026_02_25_7237.jpg
AI_Tour_Munich_2026_02_25_2861.jpg
AI_Tour_Munich_2026_02_25_7303.jpg
AI_Tour_Munich_2026_02_25_0646.jpg
02_agnes.jpg
01_satya.jpg

Hungry to explore untapped territory?

We’re at your side with fresh ideas and smart solutions.

Contact us
Contact us
Previous

Vikings: The Immersive Experience
Next

Miro Discovery Center.