Becoming Marilyn Monroe
An immersive story about transformation, courage, and the price of being unapologetically yourself.
Information |
Broadway International Group, Broadway Asia, Bergamot Front Row Fund, Broadway Immersive Entertainment | 2026
Zurich, Switzerland.
Designed by flora&faunavisions
Directed and creatively led by Mitch Sebastian
Production Design, Scenic, Audiovisual & Technical: The Storytelling Company
Introduction
Marilyn Monroe was born Norma Jeane Mortenson. The distance between those two names is not a biography. It's a question, and the world premiere of Becoming Marilyn Monroe, honoring her 100th birthday, puts visitors inside it.
At Lichthalle MAAG in Zurich, the experience doesn't explain who she was. It asks what it cost to become her.
The Question
Not to explain. To let visitors feel the weight and the light of a life that was both more extraordinary and more difficult than the myth suggests. Every room, every sound, every projection built around one thing: what did it take to become Marilyn?
"Marilyn Monroe is more than a cultural icon — she's a story about transformation, courage, and the price of being unapologetically yourself. Our goal was to create an experience that doesn't just show her life, but makes you feel the weight and the light of it. Every room, every sound, every projection is built around one question: what did it take to become Marilyn?"
Leigh Sachwitz · Chief Strategy Officer, The Storytelling Company
The World
TSC delivered the production design: scenic, audiovisual, and technical, designed by flora&faunavisions. A reimagined 1950s film studio where every surface carries the narrative. Projection mapping. Original soundscapes. Light, sound, and scenography working together until the distance between visitor and icon disappears. Directed and creatively led by Mitch Sebastian.
The Opening
The doors opened on 27 March 2026, after months of production, room by room, surface by surface, since late summer 2025. Lichthalle MAAG, Zurich. Running until 12 July 2026.
"Marilyn Monroe is more than a cultural icon — she's a story about transformation, courage, and the price of being unapologetically yourself. Our goal was to create an experience that doesn't just show her life, but makes you feel the weight and the light of it. Every room, every sound, every projection is built around one question: what did it take to become Marilyn?"
Leigh Sachwitz · Chief Strategy Officer, The Storytelling Company
Additional Credits
Broadway International Group (Producer) · Marc Routh (Producer/Executive Producer) · Simone Genatt (Producer/Executive Producer, Broadway Asia); Bergamot Front Row Fund (Co-Producer) · Broadway Immersive Entertainment (Co-Producer) · Rod Kaats (Project Producer); Darko Soolfrank & MAAG Moments (Zurich Presenter + Promoter) · KLING KLANG KLONG (Soundtrack Compositions and Immersive Audio Production); The Estate of Marilyn Monroe LLC (Produced in Association with).
Ready to change minds and spur creativity?
Let’s turn what’s known into something that opens possibilities.