Ansell AXIS - Xperience
& Innovation Studio.

A dynamic innovation center where hands-on interaction and digital storytelling bring Ansell’s protective mission to life.

Information |

Ansell | 2025
Atlanta, Georgia, US.

Vision & Strategy, Concepting & Design, Content Production, (AV) Engineering, Project Management, Technical Delivery, The Storytelling Suite, Customer Success, Remote Monitoring & Support.

Introduction

Ansell Experience and Innovation Studio (AXIS) in Atlanta is the company’s flagship Customer Experience and Innovation Center, designed to immerse visitors in the world of protective solutions.

The center brings Ansell’s mission of protecting people and businesses to life through storytelling, hands-on interaction, and cutting-edge technology. Every visit is crafted to inspire, educate, and connect, positioning Ansell as a trusted partner for distributors, decision makers, sales teams, and end users.

Challenges

Ansell needed a space that could adapt to the diverse needs of its audiences, from procurement specialists to frontline healthcare workers. Each group comes with different goals and expectations, requiring a flexible experience that feels both personalised and relevant.

The challenge was to create an environment where immersive storytelling, product demonstrations, and innovation stories could come together seamlessly, while also supporting continuous updates as Ansell’s portfolio and narratives evolve.

Solution

We collaborated closely with the Ansell team to define a spatial design that shapes every aspect of the AXIS experience, from the World of Ansell welcome zone to the immersive showcases, live product labs, and co-creation spaces. The core digital platform quietly powering these installations is The Storytelling Suite, deployed throughout the space to enable real-time content updates and personalisation, ensuring that every group experiences narratives tailored to their industry and interests.

Our AV engineering and technical delivery teams seamlessly integrated hands-on product interaction zones with this digital storytelling layer, creating a unified environment where Ansell’s innovations are explored, visualised, and brought to life. Our project management team ensured that all elements, from hardware to content to operations, were perfectly aligned for launch, while ongoing customer success and remote monitoring services keep the space current, reliable, and ready to evolve.

Results

AXIS has become a living lab that moves hearts, heads, and hands. Visitors leave inspired by Ansell’s vision, informed about innovations, and equipped with tangible experiences that build trust and deepen relationships. The flexibility provided by The Storytelling Suite means Ansell can tailor the experience for each group, update content inline with new product launches or narratives, and maintain the space as a vibrant, changing showcase rather than a static exhibit.

The result? AXIS has strengthened Ansell’s ability to foster partnerships, capture valuable customer insights, and reinforce its position as a leader in protection, innovation, and sustainability.