Audi Racing Legends.
Bringing Audi’s motorsport legends & prototypes with priceless heritage back to life.
Information |
Audi | 2025
Neuburg & Hockenheimring Germany
Le Mans, France
Goodwood, United Kingdom
Lead agency: CI and branding development, communication concept, target group & sales analyses, event management, logistics, supplier mgmt. and budgeting, video & content production, marketing campaign.
Introduction
Audi decides to sell refurbished LMP1 and DTM cars with proven circuit heritage to affluent connoisseurs and relies on The Storytelling Company to develop the sales and communication concept for the entire undertaking.
Challenges
Managing a rather elusive and exclusive target group, ultra-knowledgeable racing fans, and securing the logistics for cars worth 2.5 mio. € upwards - what can go wrong?
Solution
For its series of launch, networking, and sales events during prestigious international races, the company relies on The Storytelling Company to deliver a seamless event and brand experience.
Result
For the first time in history, LMP and DTM prototypes from the former factory racing programs are available to purchase as restored objects in drivable condition - and TSC excels by delivering tangible storytelling at its best to prospective (and actual buyers), fans and project owners.
Want to create an unforgettable event experience that wows your audience and strengthens connections?
Let TSC handle every detail, from branding to entertainment, and bring your vision to life.