SAP Sapphire 2024.
Transforming complex supply chain storytelling into an immersive, award-winning journey powered by microchips, personalization, and precision.
Information |
SAP | 2024
Orlando, Florida, US.
Barcelona, Spain.
Exhibition design, immersive experience development, interactive technology integration, on-site production management, visitor journey orchestration.
Introduction
How do you showcase the invisible foundation that powers our digital world? How do you make the complex story of global supply chains feel personal and immediate?
For SAP’s flagship 2024 customer event, we transformed their central booth into an immersive journey through the lifecycle of microchips.
Our mission: make visitors feel the pulse of digital transformation and understand SAP's role in orchestrating the complex systems that keep the world running.
Challenges
In our mission to create meaningful connections for thousands of attendees from diverse industries and cultural backgrounds, we needed to craft an experience that would resonate universally while remaining deeply engaging. And we had just five months to make it happen.
The challenge was threefold: demonstrate SAP's sophisticated software solutions in tangible ways, create personalized experiences for each visitor, and tell the complex story of semiconductor supply chains without overwhelming or boring our audience. Every element had to work seamlessly together while maintaining the flow and energy essential for trade show success.
Solution
We centered our approach on the universal language of innovation: microchips. They became our storytelling vehicle, guiding visitors through a clear narrative from raw materials to finished products.
Translucent walls created intrigue while directing visitors through distinct zones: production facilities, offices, and smart homes. The real magic happened through personalization: on-site machines produced unique key cards for each visitor, unlocking tailored digital content throughout their journey.
Live demonstrations with real customer machinery made abstract processes tangible, while LED walls, 3D animations, and augmented reality created a multi-sensory environment.
Results
The booth became a destination within the trade show, drawing crowds who stayed longer and engaged deeper than typical exhibition experiences. Visitors left with personalized key cards and a clear understanding of SAP’s role in navigating complexity and driving innovation.
Our innovative approach earned two IF Design Awards, for interior architecture and mixed media, recognizing the seamless blend of physical and digital storytelling. The story resonated across industries and cultures, while the sustainable design approach reinforced SAP's commitment to responsible innovation, with booth elements designed for reuse in future events and experience centers.
Let complexity speak clearly.
We turn sophisticated systems into experiences people can feel, remember, and act on. If your brand powers the invisible, let us help make it unforgettable.
Let TSC help you build your next event!