Nike Retail Immersive Room.
Interactive flagship experience that blends innovation, technology, and brand culture.
Information |
NIKE | 2019
Berlin, Germany.
iXfinity Immersive room 6x6 meters, 240-degree 10 megapixel projection canvas, Auto warping & blending system, Control system
Introduction
How do you turn a business-to-business showroom into a fully immersive brand experience? Nike did just that in Berlin by integrating an Immersive Room to showcase innovation and engage global partners, setting a new standard in retail-tech storytelling.
Challenges
Nike’s Digital Transformation plan focused on strengthening its direct-to-consumer channels, and this showroom was designed for key business clients, not regular shoppers. The goal was to design a modular, digital-first environment that could:
Host rotating pop-up activations aligned with product launches
Showcase Athlete Stories, product testing tools, and digital services in an intuitive way
Be refreshed regularly to stay relevant and exciting
The space had to feel engaging and brand-consistent, while remaining simple to use for teams and visitors alike.
Solution
TSC adapted the Immersive Room to seamlessly blend with Nike’s flagship showroom. The room features a flexible projection matrix wrapped around walls, combined with laser-touch surfaces that create interactive content zones.
The flexible design made it easy to update the experience each month in sync with new campaigns, athlete features, or brand messaging.
Results
Nike Berlin now stands as the brand’s most digitally immersive retail location globally. Instead of merely browsing, clients enter a living ecosystem, a place where sport, culture, and tech converge.
The immersive room enables show-stopping product activations, speed-testing demos, and digital storytelling that feels fresh and inspiring. This has helped Nike deepen B2B relationships and enhance its position at the cutting edge of retail innovation.
Ready to redefine your brand’s space with immersive storytelling?
Let’s build an engaging environment that blends technology, live content, and ease of use, so every visit feels unforgettable.