Solution

TSC worked with Microsoft to craft an event that seamlessly blended physical and digital experiences. An innovative interactive event app fostered multiple opportunities for interaction and connection.

Attendees could upload selfies, and an emoji meter provided real-time reactions. And, using an integrated live chat, the 800 remote attendees could engage with the action on-site. With a high level of immersive digital integration, a global audience was effortlessly connected with the event’s energy.

Engagement and interest were stimulated by captivating contributions from external speakers, including digital visionary Aya Jaff and economist Marcel Fratzscher. Their thought-provoking insights on innovation and the global economic landscape brought a whole new dimension and perspective. These expert speakers ignited discussions and gave participants a fresh sense of purpose and energy.

Results

Attendees across the globe were united by this incredible hybrid event. It energized them with new perspectives and created strong connections that spanned the digital and physical realms. Each moment in this carefully crafted event was designed to underline the central themes: achievement, alignment, and ambition.  A variety of activities inspired creativity and forged a common bond of camaraderie. Connected by curated discussions and a range of hands-on and digital experiences, Microsoft’s colleagues were left buzzing with a renewed sense of energy and motivation.